Brand Strategie / B2B Portfolio

Customer: Startup Pinheiro Beans

Role

Branding Strategie / Consulting / Presentation / B2B Portfolio

Tools

Adobe Suite/ Figma / Chat Gpt

Stage 1. Brand Communication Workshop

In the first phase, the focus was on analyzing the business model. The goal was to define the core values and determine which products should be successfully positioned in the market and how.

Stage 2. Brand Research & Business Analyze & User Research

In the second phase, the focus was on a deeper analysis of the brand and the user experience. The aim was to understand how to guide the customer to the product and identify which target group should be specifically addressed.

Stage 3. Brand Strategies / Branding Development

In the third phase, the focus was on developing a comprehensive brand strategy that appeals to both investors and future customers. As part of the brand development, fonts, colors, imagery, and visual elements were defined. To effectively convey information, impactful images of the plantations, detailed process descriptions, and infographics with data and facts were created.

Stage 1. Brand Communication Workshop

In the first phase, the focus was on analyzing the business model. The goal was to define the core values and determine which products should be successfully positioned in the market and how.

Stage 2. Brand Research & Business Analyze & User Research

Stage 3. Brand Strategies / Branding Development

Stage 4. Pitch deck Development / B2B Portfolio

The pitch deck was designed to engage and persuade potential investors and clients. The B2B portfolio acts as supplementary digital content, supporting the presentation and available for email distribution.

Stage 5. Presentation Technique

In the presentation training, we developed a presentation strategy together that aimed to ensure my client felt comfortable and could convey the information in their own language. The focus was particularly on making the client feel confident during the presentation and allowing their personal style to be incorporated. Through a dynamic process of communication, the presentation was gradually adjusted to align seamlessly with the client. The goal was to create a harmonious unity between the presentation and the client, facilitating a smooth transition.